THE
LISBON
FESTIVALS
GROUP

WHY LISBON FESTIVALS? WHY
NOW?

The Lisbon Festivals were not created simply to celebrate great work, showcase talent, or add another stage for industry best practice. Other festivals already do that well.

Our ambition is different: to reflect the reality of today’s industry more accurately, and to promote a more relevant, lasting way of evaluating brands, ideas, and creative value.

We aim to do two things:

Bring creative and marketing talent to the same table

JOINING
FORCES

One of the biggest challenges in our industry today is the growing gap between brands and their creative partners: different languages, different objectives, different processes, and too often, different definitions of value.

The Lisbon Festivals are designed to help close that gap.
We believe the best ideas can transform businesses, create lasting value, and influence behaviour. But great ideas rarely happen in isolation. They are built by aligned teams: brand and agency working together, with clarity, trust and shared ambition.

That is why our model is deliberately collaborative. Across the festivals, agency and client leaders will judge side by side. Creative leaders will help evaluate marketing effectiveness, and marketing leaders will help evaluate creative excellence.
The goal is not just better awards, but better understanding, better collaboration, and ultimately better ideas.

SLOW
BRAND
VALUE

Culture moves at two speeds. There’s the fast pace, the churn of memes, micro-trends, and fleeting moments that dominate the FYP and shape what people talk about day to day.

And then there’s the slower pace; the deep, structural shifts in values, identity, and belief systems that change what people care about, often quietly, over time.⁠

IF BRANDS WANT TO BUILD LASTING CULTURAL RELEVANCE, THEY NEED TO OPERATE AT BOTH SPEEDS.
CHASING ATTENTION MIGHT WIN THE MOMENT BUT UNDERSTANDING THE UNDERLYING SHIFTS IS HOW YOU BUILD MEANING.

SLOW BRAND VALUE

Recognizes the need to acknowledge and rightly answer a consumer whose presence is as permanent as is disperse, investing its efforts and attention on the truly meaningful and reproductive actions, those who guaranty perpetuality of growth in both recognition and engagement.

Now entering its 11th edition, the Lisbon Advertising Festival has reached a pivotal moment of transformation. This year, we evolve beyond traditional boundaries to align our celebration of creativity with the very soul of Lisbon, moving deeper, slower, and more deliberately to honour work that truly glows.

ENTER HERE

Now entering its 9th edition, the Lisbon International Health Festival has reached a pivotal moment of transformation. This year, we evolve beyond traditional boundaries to align our celebration of creativity with the very soul of Lisbon, moving deeper, slower, and more deliberately to honour work that truly glows.

ENTER HERE

In a world obsessed with the ephemeral "ping" of a notification, Lisbon celebrates the resonance that lasts. We are proud to introduce the first edition of Lisbon ROI (Return on Ideas).

While others measure speed, we measure tides: how far an idea travels and how deep it sinks into the culture. While others reward the flash, we reward the glow: the sustainable success that burns long after the campaign has ended.

CoMING SOON